Competitive Strategies Essay Example | Topics and Well Written Essays - 750 words

Competitive Strategies - Essay Example Coca- Cola and Pepsi-Cola are two leading soft drinks in the USA. Both are represented by values cherished by the state including democracy, independence, fun and free. The color, taste and amount of carbon dioxide in both drinks are nearly the same. Coca cola is the leading brand across the globe with a leading brand value of $ 67,000 million. Its competitor Pepsi Cola has a brand of $ 12,690 million. Coca-Cola is the best recognized brand in the world and is known for owning top five soft drinks in the world that is, Coca-Cola, Diet Coke, Sprite and Fanta (Bodden 2009). Coca- Cola strong brand value has positively impacted in its penetration to new markets as it consolidates the existing market. Coca-Cola was designed in 1885 by John Stith Pemberton who was a pharmacist (Bodden 2009). The name Coke was derived from the presence of cocaine in coke, this cocaine was claimed to reduce depression and made coke drinkers addicted to the drink. The Food and Drug Administration later abolished the presence of cocaine in the drink hence making the industry remove the ingredient cocaine in the drink. Although the company maintained the beverage’s name, its demand started to reduce. The company therefore resulted in aggressive advertising to promote the beverage. Pepsi on the other hand was also designed by a pharmacist, Caleb Bradham in 1898 and was named after its creator as ‘Brad drink’ (Bodden 2008). It also placed emphasis on advertising. Its advertisement challenged that of Coca-Cola since PepsiCo used celebrities such as Michael Jackson, Jackie Chan and Britney Spears among others to advertise its drinks making it popular among sports fans and the young as w ell as promoting the image of non-conformity and confidence (Doole and Lowe 2008). A Pepsi advertisement featuring Britney Spears indicated Pepsi as a drink for all,

Incorporating technology into the classroom Research Paper

Incorporating technology into the classroom - Research Paper Example The amount of refocused attention greatly depends on the type and amount of technology being presented (Anderson, 2008). However, this does not imply that the teacher has lost significance in the learning process. Students may be submerged in various technologies at home, but it is a wrong assumption that they are equipped to manipulate this technology for learning purposes. Guidance is essential in helping most students effectively use technology as a collaboration and learning digital tools. Podcasts can be an effective communication tool for highlighting upcoming school events and activities particularly scheduled ones. They also come handy in putting to spotlight the staff and student accomplishments. Testimonials from parents affirm that podcasts serve as a very effective communication tool. Podcasts can also be used for lessons. Students can be allowed to take home and listen again to a lesson or even missed classes. Further explanations can be given on the subject via podcasts. Programs are installed that link student’s work both in school and at home. That way, a student has access to notes and can print the notes from any internet connected. This aids in eliminating the need of physical files transfer and increasing accessibility. Teachers can give notes and assignments, and when a student is not in a position to attend school, they can access the lesson materials. This should however be used in caution since it can encourage absenteeism since students know they will eventually get the notes. Although many schools ban cell phones, few have embraced this readily available technology and utilized it as a tool for teaching. Students are instructed to register with their class teacher. Teachers can then send mass short messages to students for assignments, instructions and more (Eschenbrenner & Nah, 2007). Students are also allowed to take snapshots of the blackboard, access blogs by their teachers, download entire